Average push notification open rate: 7%.

PushBird clients: 90%+ open rates.

The Secret: Relevance + Timing

1. Segment Your Audience

Don't blast everyone. Target specific groups:

• "Users who visited in last 7 days"
• "Customers who purchased premium plan"
• "Cart abandoners"

2. Timing Matters

Bad: 3 AM notifications
Good: Send at user's local time based on timezone

3. Personalization Wins

❌ "New products available"
✅ "Hey Sarah, 20% off your favorite brand"

PushBird Results

Gym client:

• Before: 12% open rate (generic reminders)
• After: 87% open rate (personalized class reminders)

Retail client:

• Before: 5% conversion from push
• After: 34% conversion (cart abandonment + discount)

Technical Implementation

// Segment: Last active 7 days ago
await pushbird.send({
  segment: {
    last_active: { gte: 7, lte: 14 }
  },
  message: "We miss you! Come back for 15% off",
  link: "/promo/comeback"
});

Want high-converting push notifications?
Try PushBird